Our Principles

Clarity

We focus on the essentials and guide the user through highlights and animations by means of a clear-cut hierarchy. We provide clear feedback to user input and show where information or state has come from, what it means and how it can be used.

Consistency

We use a clear visual language to users on all channels. 
Entire sets of content, hierarchies and functions are structured identically across all devices. We make it easier for users to perform complex tasks and we create a uniform overall experience.

Users First

We are problem solvers, driven to making users' lives easier. Products are designed to meet the user’s needs, expectations, and motivations, with user research and observation informing our decisions.

Details

Details are not optional: they are a fundamental component of our visual appearance. We apply details such as animations selectively so as to create a high-quality, thrilling and hallmark overall user experience.